Sometime in the early 80s a genre called Modern Rock was born. It evolved along the way to what we now know as Alternative Rock. Some stations call it Adult Alternative and that encompasses slower material usually or mid tempo songs. The real alternative rock stations are ones like K-ROC in Los Angeles, or 105.3 KITS in San Francisco and they play songs from such bands as Weezer, Green Day, System of a Down, Rise Against, Red Hot Chili Peppers, and many others. These are the types of songs and music that appeal to todays younger listeners but it is definitely not an exclusive relationship. More and more baby boomers and older adults are tuning into this music, some for the first time since being stuck on Classic Rock for many years, and finding that the serious nature of the music and the quality of the songs and melodies appeal to them. This music is not that far removed from the Classic Rock that they grew up with but with a fresh twist that draws people in once they get past the initial rejection.
I have heard many of my older baby boomer generation friends say that they just dont have time to listen to anything new. These people are just making excuses because they still have time to listen to the old stuff. They drive around all day listening to the greatest hits by the Eagles, the Who, Led Zepellin, CCR, the Beatles, or the Rolling Stones. They love these old familiar favorites because like home cooking, they provide comfort. Trying something new requires a little patience and you need to risk some of your precious time. But the rewards of listening to some of the great new artists that are out there right now, making their own greatest hits as they go, is the discovery of new music and the making of new memories.
We love old familiar Classic Rock songs and greatest hits compilations because these songs are forever linked in our memories and minds with wonderful experiences of growing up and falling in love and maybe even having kids. Listening to new music can help you to make new connections and give you fresh insights and memories that will last for years to come.
Listen to the Alternative Rock stations for a little bit each day. Discover what the young people already know, that there are some fantastic bands out there creating wonderful new greatest hits of rock and roll that will stand up with the best of all time. Bands like Kaiser Chief, the Bravery, Finger Eleven, Foo Fighters, Silversun Pickups, MGMT, and many others are recording some wonderful music that is not to be missed.
Greatest hits are being made right now by wonderful alternative bands and once you have listened to them and their great new music, you will be hooked forever. So go ahead, take a chance and risk a few hours of your time. What do you have to lose?
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