I've recently started an online store to sell sports memorabilia. I know it's a crowded market already, but I figure I can compete because I have a great relationship with a wholesale distributor so I can offer very low prices and still make a profit. Trouble is, I didn't realize how hard it would be for customers to find me. There are so many websites out there now that if you don't rank high on search engine results pages (SERPs) you'll be utterly lost in a sea of competitors. That's why I'm thinking of buying some link exchange software to promote my business.
Search engine optimization (SEO) experts have different theories about how Google, Yahoo, and Bing (formerly MSN) calculate their rankings and determine which websites to show in which order in the SERPs. Each engine has its own algorithm, so you'll often get slightly different results even if you input the exact same query. But almost everyone agrees that backlinks, relevant links from other sites pointing back to your own, are critical to achieving a high ranking -- which is where link exchange software can help.
It used to take a lot of time to plant quality backlinks on the World Wide Web. You either had to pay lots of money to an SEO firm to get it done or you had to pick and choose partner sites, and send emails to the webmaster asking backlink placement. But link exchange software has changed the game and made it easier to accomplish this task. Now you no longer have to buy or beg links, and you'll shoot up in the SERPs very quickly. With link exchange software, everything is completely automated. You simply run a script, then sit back and wait while your ranking improves.
Besides helping with SERPs, link exchange software can also provide a boost in organic traffic. After all, links to your site are actually going out where potential customers will notice -- and click -- on them. So even as you wait for the Google bots to pick up on all the new links you have out there, you should definitely see an increase in customer traffic on your site. It would be smart to prepare in advance for the extra visits by offering sale prices and other incentives in the hopes of generating some repeat business.
There are a few different link exchange software products on the market, so I'm going to have to check each one a bit more closely before I make a purchase. The going rate seems to be between $50 and $100, which isn't bad at all considering how much time I'll save from the automated process. Frankly, it seems as though there's no faster way to build up traffic, gain standing in the SERPs, and improve website popularity than to use link exchange software to get the job done. I should have tried this the day I unveiled my site instead of waiting this long!