If you want to get to the top of the search engine rankings and appear on the first page, then you probably need to enlist the services of one of the reputable search engine optimization companies. If you want to do it yourself you will be facing massive odds and a big learning curve. There are thousands of sites offering to teach you how to do your own SEO (search engine optimization) but if they were that great, why are they teaching and not just making tons of money doing SEO for themselves and their own sites?
It is the same argument that works against those infomercial companies and gurus that offer to teach you their secrets of how to get rich quick. You see them all the time offering to teach you how to buy and sell foreclosed properties or make millions off of auctions, or trading stock. If they were really money makers they would not have the time to waste teaching someone else how to do it. The real money is in selling the get rich quick program itself. Those infomercials prey on people when they are at their lowest and that is why the usually air in the middle of the night, when desperate people are most desperate and insomniac, trying to figure out how to make ends meet even though they dont have jobs or money.
So then how do you find search engine optimization companies that are not just there to rip you off? Check them out as you would any other business. If their claims are too good to be true, you are probably right and should avoid them. If their website is amateurish in look and feel then you should probably keep looking. Once you have the names of some search engine optimization companies that you would like to check out, start by googling them and see how high up on the search they are. If they cant optimize their own search engine rankings there is probably not a whole lot they can do for you.
There are lots of ways that you can do some SEO all by your lonesome but they are time consuming and hit or miss unless you really work at it at least several hours each day. Remember, your competition works full time at this stuff, so dont sell it short. Back linking and social network linking and RSS feeds can all improve your rankings. If you are using Google Adsense you can get daily and weekly stats to show you how many clicks you are getting. But the best way of measuring the effectiveness of search engine optimization companies and their work for you is the bottom line. How much money ends up in your Paypal account at the end of each day.
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